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MADE.TOUGH campaign is about the creators of tomorrow. Creators, who shape our future while still hustling through their daily grind. They are the next chapter of talented individuals who will be making history in time to come.

This campaign celebrates these catalysts of change with G-SHOCK’s tough heritage and rising talents around ASEAN. A tribute to these spheres’ deep affiliation with the birth of the G-SHOCK ORIGINS.

AUTHENTIC CREATORS

FULL-METAL COLLECTION

METAL-COVERED COLLECTION

ORIGINS COLLECTION