FRESH NEW COLOR, MATERIAL AND FINISHING, WITH THE DESIGN IDENTITY OF THE GA-110 FULLY INTACT. BORN OF A NEW VISION TO COMBINE INDUSTRIAL AND STREET SENSIBILITIES, THE GM-110 HITS THE SCENE, CLAD IN METAL.
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STUNNING IMPACT, CREATIVE FACE DESIGN
Ten years have passed since that day. Having continued to evolve in a dazzling array of diverse models, the GA-110 now arrives at a new peak moment in its history, with the new metal-covered construction. The original CMF design delivers fresh new colors, materials and finishes. Distinctly tinged with the DNA of the GA-110, its forebear, the new GM-110 presents its own completed form, a model offering both strength and beauty as a watch. The origin and its evolution. Each inspired by its own special spirit of toughness, the GA-110 and GM-110 create G-SHOCK history in novel forms.
In 2010, a fresh new face joined the G-SHOCK family: a new standard analog model, the GA-110. With its current trend-savvy combination of large case size and subcultural acumen, the watch delivered an overwhelming sense of presence and unique detail that own over young people worldwide in the blink of an eye.
A series with roots in Steampunk, a popular sci-fi genre with subcultural appeal, where gargantuan structures encompassing powerful steam engines and complex, intricate control mechanisms exude senses of heft and bulk. With inspiration drawn from Steampunk’s retro-futuristic vision integrating street sense with technological savvy, the concept of a steam-powered G-SHOCK was born.
Going back to zero in development, and pursuing every minute detail, delivered a design that set the series apart from any conventional analog model. Staggering repetitions of shock resistance-focused trial and error led to new part molding and configuration. Case sizes were among the largest in the G-SHOCK line. Rivet-style design throughout made for a powerful, rugged look, while the dial featured four-layer lamination. A pairing of gear-shaped hands with a steam engine shaft-inspired Y-shaped part lent a mechanistic edge to the face. The increased number of intricately detailed parts—achieved with original Casio processes—enabled multi-color exteriors as well.
The GA-110 made its debut in 2010 with a hyper-complex look that rapidly won over young people worldwide. It went on to develop into a dazzling array of variations and collaborative efforts involving a range of cultural influences. Ten years on from its inception, the GA-110 has carved out an unshakeable iconic status for itself as a top G-SHOCK seller worldwide.
Metal-Covered Shock-Resistant Structure
The bezel is crafted with metal material. Minute protrusions on the inner case reduce surface contact with the bezel to cushion shocks to the module.
Glass Fiber Reinforced Resin Inner Case
Glass fibers are incorporated into the resin for increased strength. The material’s resistance to breakage and bending protects the module from external shock.
Forged and Molded Bezel
Undergoing about 20 forging processes, as well as cutting and polishing, the bezel is precisely crafted from a highly uneven molding to a back surface shape that determines the precision of its assembly.
- Hairline and Mirror Finishes [GM-110]
Circular and radial hairline finishes are applied to the raised and low portions of the bezel, and the slanted surface is polished to a mirror finish.
- Gold Ion Plating (IP) and All-Mirror Finish [GM-110G]
Mirror finishing is applied to the metal bezel. Gold coloration is achieved with an IP process.
The four-layer parts arrangement presents an impression of depth. Dimensional molding and metallic-toned coloration give the iconic Y-shaped part an ingot-like texture in its finish.
Large-sized hour and minute hands reinforce the impression of solidity with their simplicity. Crafted with particular attention down to the minute details, with features including punching and luminescence.
The watch employs a simple, thick resin band. Industrial-style geometric patterns on the surface give an impression of depth.
High-intensity LED lights up the watch face with high-intensity light, maintaining watch readability in the dark.
JIS1 magnetic resistance is achieved with a magnetic-resistant plate mounted in the module. This prevents magnetism-caused hand deviation.
Battery Life of about 3 years
A newly designed module delivers power-saving benefits to achieve an extended battery life of about 3 years, up from conventional models’ 2 years.