STUNNING IMPACT, CREATIVE FACE DESIGN
G-SHOCK has pulled off its astonishing debut in 1983 as a tough watch that would not break even if dropped. The band has incorporated a diverse array of cultural influences since then, continuing to evolve in a way unlike any other.
In 2010, a fresh new face joined the G-SHOCK family: a new standard analog model, the GA-110. With its current trend-savvy combination of large case size and subcultural acumen, the watch delivered an overwhelming sense of presence and unique detail that own over young people worldwide in the blink of an eye.
A series with roots in Steampunk, a popular sci-fi genre with subcultural appeal, where gargantuan structures encompassing powerful steam engines and complex, intricate control mechanisms exude senses of heft and bulk. With inspiration drawn from Steampunk’s retro-futuristic vision integrating street sense with technological savvy, the concept of a steam-powered G-SHOCK was born.
Going back to zero in development, and pursuing every minute detail, delivered a design that set the series apart from any conventional analog model. Staggering repetitions of shock resistance-focused trial and error led to new part molding and configuration. Case sizes were among the largest in the G-SHOCK line. Rivet-style design throughout made for a powerful, rugged look, while the dial featured four-layer lamination. A pairing of gear-shaped hands with a steam engine shaft-inspired Y-shaped part lent a mechanistic edge to the face. The increased number of intricately detailed parts—achieved with original Casio processes—enabled multi-color exteriors as well.
The GA-110 made its debut in 2010 with a hyper-complex look that rapidly won over young people worldwide. It went on to develop into a dazzling array of variations and collaborative efforts involving a range of cultural influences. Ten years on from its inception, the GA-110 has carved out an unshakeable iconic status for itself as a top G-SHOCK seller worldwide.
With its distinctive design, inventive colour variation and diverse record of collaboration, the GA-110 – ow in its tenth year since inception, boast top G-SHOCK sales worldwide. Keeping pace with the times, and culture. This model continues to share its spirit of toughness with the world.
The first model, with fluorescent color scheme.
Multi-Color design achieved with a laminated look in dial parts.
Metallic gold coating applied comprehensively.
Camouflage patterning achieved with dimensional multi-angle printing.
The textures of sweatshirt fleece achieved with multi-angle printing.
A punch processing is applied to the two-tone molded band.
Polarized ink coating display different coloration depending on angle of viewing.
Bringing out leather-like textures ub resin with precision molding.
Attractive indices with four natural diamonds.
Model developed in collaboration with G-SHOCK MAN, featuring a distinctive, vivid color scheme.
G-SHOCK MAN BOX
Model developed in collaboration with graphic designer Eric Haze.
Model developed in collaboration with NY accessory brand Dee and Ricky.